Our History

Building excellence since 2009

M V Shoe Care Pvt Ltd is India's leading manufacturer and exporter of premium shoe care, leather care, and foot comfort products.

Our foundation is built on quality, innovation, and partnership. Over the years, we've transformed from a passionate startup into a globally trusted manufacturer for world-class footwear brands, retailers, and private labels.

We combine German formulation expertise with Indian manufacturing excellence, ensuring every product meets international performance and sustainability standards.

Milestones

2009

Company Founded

MVSC Pvt Ltd established with a vision to revolutionize shoe care in India. Represented Woly (Germany) in India and grabbed top market share for Premium Shoe Care products within a year.
2012

European Partnership

Strategic tie-up with German formulation experts for world class product development.
2015

Private Label Manufacturing

Started supplying tailored premium quality products to leading Indian brands under Private Label
2016

PRO Brand Launch

Launched complete range of Premium Leather and shoe care products with world class accessories under our brand PRO.

Currently PRO is available in 5000+ stores.

2016

Joint Venture with Metro Brands

A strategic partnership with India's leading footwear retailer for deeper penetration into Indian market.
2017

PRO Brand expansion

Launched PRO INSOLES under the category of Footcare and Comfort.

Range includes

  • Foam Insoles (EASE)
  • Gel Insoles (GEL COMFORT)
  • Sports Insoles (ACTIVE)
2018

PRO Essentials

Launched a range of footcare products expanding the portfolio under the brand PRO with PRO Essentials a complete range of footcare products:

Magic Pedi, Pumice Stones, Buffers, Clippers and Files

2019

Magix launched

Launched a new premium brand Magix with complete shoe care range for expansion into Tier 2 and Tier 3 cities in the Indian Market.
2021

ISO Certification

Successfully achieved ISO 14001:2015 standard
2024 - 2026

Global Expansion

Exports to 17+ countries with growing presence in South Asia, GCC, EU and MENA regions.

ISO 9001:2015 standard achieved

Qualified for SEDEX certification (Ethical Trade Audit Report version 7)

Our Passions Our Legacy